The iPhone Eyes BlackBerry’s Turf
When he unveiled the next-generation iPhone on June 9 in San Francisco, CEO Steve Jobs made it clear that he’s determined to turn Apple (AAPL) into a much bigger player in the mobile-phone market. Among other things, he slashed the price for the entry-level iPhone to $199, half that of the previous edition and right in line with what competitors’ high-end phones cost. The move seems certain to attract new customers, especially consumers who had been turned off by the higher price. “Everyone wants an iPhone,” Jobs said. “But we need to make it more affordable.”