Honda’s CEO gears up for next hybrid race
When CEO Takeo Fukui says he would spend $10 billion to rack up a Formula One victory for Honda, you get the sense that he really means it.
Under Fukui’s five-year leadership, Honda Motor’s (7267.T: Quote, Profile, Research) car sales have jumped by a third and profits by an even bigger margin to a record $5.8 billion last year.
But it’s the lack of an F1 win that sticks in the craw of the 63-year-old former engineer, who joined Honda precisely because it was the first Japanese automaker to enter the world’s premier motor sport.