Unable to lure away Google’s (GOOG) loyal patrons, and stymied in its efforts to catch the search giant by acquiring Yahoo, Microsoft (MSFT) on Wednesday revealed a new way to skin a cat.
The software giant launched a service that pays rebates to consumers who use a special version of its Live Search site to find products for sale — and make the online purchase.
Finally living up to its name, Netflix today introduced the Netflix Player by Roku, a small piece of hardware that can play any Netflix titles available for Internet streaming. With a cheap price and Netflix’s signature subscription model, the Netflix Player brings a new set of rules to the video distribution table.
Manufactured by Silicon Valley startup Roku, the Netflix Player is about the size of a Mac mini and a bit thicker than an Apple TV. The unit impressively includes a full gamut of outputs, including HDMI, component video, S-video, optical audio, and even good ol’ fashioned composite RCA jacks. Netflix doesn’t want to leave any viewers in the dust just because they haven’t sprung for the latest and greatest. The Netflix Player can get online via Ethernet or Wi-Fi 802.11 b/g, and setup reportedly requires not much more than entering a five-digit code the player gives you into your Netflix account.
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